Asset Control & Messaging Map

Race Event Partner Assets

Race partners own context and trust. They do not sell insurance.

Asset	Owner	Branding	Core Message	Eligibility Framing
Race Website	Race Partner	Race-led + Mutual	Mutual is official coverage provider	You may be eligible
Registration Flow	Race Partner	Race-led + Mutual	Complete registration to confirm eligibility	Eligibility unlocked by participation
Checkout Consent	Race Partner	Race-led + Mutual	Allow review of your eligibility	TCPA & eligibility review embedded
Registration Confirmation Page	Race Partner	Race-led + Mutual	You're all set for coverage	Eligibility confirmed
Non-Opt-In Email #1	Race Partner	Race-led + Mutual	Confirmation of registration	Coverage begins on race day
Non-Opt-In Email #2	Race Partner	Race-led + Mutual	Coverage reminders	You're eligible as a race participant
Non-Opt-In Email #3	Race Partner	Race-led + Mutual	What to expect on race day	May be contacted by Mutual

Solution One never "sells eligibility" — they reinforce what's already been framed.

Asset	Owner	Branding	Core Message	Eligibility Framing
Activation SMS	Solution One	Race Partner	Activate your race-day coverage	Transactional confirmation
Activation Email	Solution One	Race Partner	Your coverage is active	Activation confirmation
Post-Bind SMS	Solution One	Race Partner	You may hear from Mutual	Expectation setting
Post-Bind Email	Solution One	Race Partner	Mutual may contact you	Reinforcement, not introduction
Non-Opt-In Support Drips	Solution One	Race Partner	Coverage support & resources	Contextual assistance

Eligibility positioning belongs ONLY in Mutual-branded environments.

Critical: No other partner should position eligibility in their branding

Asset	Owner	Branding	Core Message	Eligibility Framing
Coverage Microsite	Sure	Mutual of Omaha	Bind your AD&D race-day coverage	Highest-trust environment for eligibility positioning
Eligibility Checkbox	Sure	Mutual of Omaha	Optional review of your eligibility	Explicit • Optional • No "by continuing"
Confirmation Page	Sure	Mutual of Omaha	Coverage active • What to expect	Eligibility expectation anchor
Confirmation Email	Sure	Mutual of Omaha	Your coverage confirmation	Mutual-branded official record
Activation Link Email	Sure	Mutual of Omaha	Access your coverage portal	Post-bind continuation

Reps are continuing an eligibility journey — not chasing a lead.

Asset	Owner	Branding	Core Message	Eligibility Framing
Call Scripts	Mutual Call Center	Mutual of Omaha	Eligibility continuation & underwriting	Continuing, not introducing
CRM Context	Mutual Call Center	Mutual of Omaha	Pre-populated eligibility data	No cold outreach
Quote Tool	Mutual Call Center	Mutual of Omaha	Generate quotes for racers	Shared conversion accelerator
Reporting	Mutual Call Center	Mutual of Omaha	Track activation metrics	Conversion continuation tracking

These assets appear in multiple places and serve as conversion touchpoints.

Placement	Owner	Why It's There
Sure Confirmation Page	Sure	Final moment of Mutual-branded trust for eligible users
Sure Confirmation Email	Sure	Eligibility record • Official documentation
Solution One Post-Bind Email	Solution One	Preps eligible users for Mutual outreach
Mutual Call Center	Mutual Ops	Continues conversation with context-aware reps

Eligibility is participation-driven. Coverage is contextual. Conversion is a continuation.